Meet Sara Rae Lancaster . . .
Hi there! It's so nice to meet you.
Meeting new people and making new connections
is one of the main reasons I decided to pursue a
career in journalism.
Here's a snapshot of who I am, what I do, and how
I can help your publication or business achieve its
writing, editing and communication goals.
Meeting new people and making new connections
is one of the main reasons I decided to pursue a
career in journalism.
Here's a snapshot of who I am, what I do, and how
I can help your publication or business achieve its
writing, editing and communication goals.
AT WORK: I view my role as more than a journalist, editor or word-savvy marketer. I like to think of myself as a Professional Life Explorer and Storyteller. My work lets me meet new people, discover businesses and brands, explore new ideas and see the world through a new pair of eyes. I then have the honor and responsibility of telling their stories—stories that connect, inform and engage the reader or customer. You may have seen my work in Milwaukee Magazine, The Writer, Woodland Magazine, Rails to Trails Magazine, Route 66 Magazine, Third Coast Woman blog and other print and online publications. (You can also view my portfolio here.)
In addition to a robust magazine and newspaper writing portfolio, I spent several successful years as a copywriter and book editor with the Reader’s Digest Association and Taste of Home brand. In these roles, I immersed myself in the creative marketing and book publishing industries, contributed innovative ideas, wrote effective marketing copy for print and digital platforms, developed and edited dozens of cooking- and home entertaining book titles, and acted as lead editor of the Taste of Home Cooking School Magazine. Today, I continue to freelance for the company's creative services digital marketing team, crafting engaging social media assets and marketing copy for the Taste of Home Online Cooking School, DIY University, Taste the Seasons subscription boxes, and other exciting new product launches.
While the written word is my primary focus, past experience and training in broadcast media (both reporting and producing) make me a versatile pro who understands how to effectively communicate ideas across multiple media channels. Whatever the media, my goal remains the same: create stories that connect, inform, and engage the audience.
In addition to a robust magazine and newspaper writing portfolio, I spent several successful years as a copywriter and book editor with the Reader’s Digest Association and Taste of Home brand. In these roles, I immersed myself in the creative marketing and book publishing industries, contributed innovative ideas, wrote effective marketing copy for print and digital platforms, developed and edited dozens of cooking- and home entertaining book titles, and acted as lead editor of the Taste of Home Cooking School Magazine. Today, I continue to freelance for the company's creative services digital marketing team, crafting engaging social media assets and marketing copy for the Taste of Home Online Cooking School, DIY University, Taste the Seasons subscription boxes, and other exciting new product launches.
While the written word is my primary focus, past experience and training in broadcast media (both reporting and producing) make me a versatile pro who understands how to effectively communicate ideas across multiple media channels. Whatever the media, my goal remains the same: create stories that connect, inform, and engage the audience.
AT PLAY: When I'm not conducting interviews, writing copy or showing deadlines who's boss, you'll find me somewhere in the great outdoors, most likely running, mountain biking, hiking or camping.
Mountain biking with a fractured ankle.
To relax, I enjoy spending time with husband, our rescue dogs, and the 20+ honeybee colonies we keep. I'm addicted to long-distance running (I've completed 10 marathons and five half marathons to date), I thru-hiked all 176+ miles of the River-to-River Trail in southern Illinois, and once biked for two days through the Copper Harbor Mountain Bike Trail System on what I would later learn was a fractured ankle.
Why do I mention all this? Because I bring the same level of passion, curiosity, dedication and follow-through I give to my play to my work -- and your project!
Thanks for stopping by. I look forward to working with you!
Why do I mention all this? Because I bring the same level of passion, curiosity, dedication and follow-through I give to my play to my work -- and your project!
Thanks for stopping by. I look forward to working with you!